Released on = July 25, 2007, 6:42 am

Press Release Author = Gofresh

Industry =

Press Release Summary = Munich/New York, July, 25th, 2007 - Ad-financed mobile social networking
service \"itsmy.com\", offering free mobile 2.0 services, attracted its
½-millionth registered mobile internet user. Only 14 months after the launch
and with almost exclusive mobile viral growth the mobile internet community
itsmy.com reports to be the US off-deck market leader and number one brand
in mobile social networking.



Press Release Body = itsmy.com can be reached with every mobile phone browser at
http://mobile.itsmy.com or http://itsmy.mobi and it is
no application.



The stunning success is the result of the consistent adherence to the
itsmy.com philosophy: To give everybody worldwide a user-friendly, free
mobile homepage with trend-setting design including a personal mobile
address, to express yourself whenever and wherever you want. The
state-of-the-art mobile service includes all common networking services from
private messaging via picture- and video-blogging to location based social
services and has on top an own mobile TV channel which brings all users
together.



\"The growth of itsmy.com has been quickest in the US and UK. Although only
6% of all cell phone owners have ever used mobile internet and only 2% of
the entire subscriber base of mobile operators have ever tried to surf in 3G
networks. This leaves us 98% of US and UK cell phone market who hasn't yet
experienced itsmy.com's enhanced 3G version optimized for larger bandwidths.
I'm very pleased with the newly grown popularity of mobile internet
browsing, also pushed lately by the iPhoneT launch,\" Mikko Saarelainen,
Chief Strategy Officer itsmy.com says.



"We don't have an online networking site and that's the secret of our
success. I don't see the necessity to mix the 'traditional' internet with
our mobile-only community. itsmy.com is a mobile internet service giving you
a truly mobile experience. We have to think mobile. To feel mobile. And that
does not work from the view of traditional online media." says Antonio Vince
Staybl, CEO of Gofresh.






About Gofresh and itsmy.com



Mobile user generated content and mobile community pioneer Gofresh GmbH
(Munich, New York, London, Madrid), who owns the brand itsmy.com, operates
only in mobile internet supporting all mobile phones and browser versions.
Gofresh co-operates with leading mobile operators and all key players in
mobile advertising all over the world.



The mobile internet strongest community brand "itsmy.com" is an off-deck,
operator independent service and completely free of charge to the cell phone
users, available through mobile browsers only. Since its launch in Summer
2006 it has quickly grown to be the stickiest and most comprehensive mobile
social networking service worldwide, outside of Japan and Korea.





Note: All trademarks and registered marks are the property of their
respective owners.




_____



Contact:

GOFRESH GmbH

Munich - New York - London - Madrid
Headquarter: Lilienstrasse 7 81669 Munich / Germany
Tel US: 212-672-1736

Tel Europe: +49 89 45867 502
Online: www.gofresh.de;
www.itsmy.com
Mobile WEB: http://mobile.itsmy.com